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The focus of Marketing MBA is on preparing students to integrate marketing management into an organization's business strategy. The online Executive MBA with a concentration in Marketing Management gives students the breadth of knowledge necessary to integrate the activities within several functional areas, combined with a greater depth of knowledge in Marketing Management.
Students can expect to gain insights from practitioners in marketing management into the constantly changing roles of various marketing personnel representing advertising, promotions, and supply chain management. In addition to the core business courses, we introduce students to specific issues that confront today's marketing manager.
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