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Students in the Marketing concentration will build upon the
managerial skills developed in the MBA-required course of study
by developing an understanding of marketing concepts and
applications. Students will develop and communicate innovative, socially responsible approaches for stakeholders, and will be
well-positioned for several professionally recognized marketing
certification exams.
The Marketing program is designed to enhance the
management skills students need to function
effectively within a marketing organization. Learning
teams will apply the principles of benchmarking
throughout the program to research the most creative
solutions to a marketing problem.
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