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In the MBA-Marketing specialization,
students will create complex business problem solving
scenarios drawing upon skills and competencies mastered
during the program. Students will gain experience in
distilling a situation into a well-defined business
problem to exploit marketing-based opportunities for
an organization of their choice.
The Marketing program is designed to enhance the
management skills students need to function
effectively within a marketing organization. Learning
teams will apply the principles of benchmarking
throughout the program to research the most creative
solutions to a marketing problem.
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